Crush It! and Crushing It Book Review

Lindsey and I are wanting to share a little more of the behind the scenes and the beginnings of what we have high hopes will be the business of our dreams. Just open instagram and you will see a ton of people that are killing it with their online brands but little about how they got there.

I think that there are a couple of reasons why this is true. Business development, especially in the fast moving internet age takes a lot of long hours of research and it can be like searching for a needle in a haystack. It feels unfair to just give that away for free.

Another  fear is that somebody will win more than you by sharing your hard fought for information you’ve learned.

And what if they do? It doesn’t mean there isn’t room for you.

There is a third reason that I have seen in my own experience. It is scary AF to tell people that you are trying something that you don’t know what the last chapter looks like. With school the last chapter looked like a degree and a job. It was safe. It still is safe.

In the beginning of business development you sometimes have an idea that you can’t even describe how it serves or could become a product. But, SPOILER ALERT, that is where every business starts.

And do you know what. For the last couple years I didn’t know that. In my mind everybody running a successful business had something from the very beginning. Whether it be money to invest, celebrity name, or connections that just worked in their favor.

But so many people have started from nothing. And as Gary says in his book “How cool would it be to see Vera Wang’s first sketch?”

So we are going to be more transparent about our start. Which really began over 3 years ago. If we could go back we would put at least Gary’s first book in our hands. We also would have jumped on his second when we watched it launch all over social media last year.

We hope that you can forego a lot of the indecisiveness and insecurity that has kept us from serving our audience/future customers best.

Some people have that innately. A gusto of sorts to just go for things even when people think it is stupid or a waste of time.

We didn’t.

Even if you do. START HERE. Read these books. Let Gary’s message of positivity and empowerment be on replay in your mind.

That was quite the intro, so now we can finally get into the review.

If you are at all interested in entrepreneurship and you aren’t following @garyvee on Instagram you are missing out! The man continuously spits positivity in a way that gives you a kick in the pants and a hug at the same time. I’m telling you if more large business owners adapted his methods of building morale both within his company and with everyone else he comes into contact with, they would have no trouble keeping employees.

His is a message of positivity and empowerment. If you have a brilliant idea but have yet to have anybody in your real life support you in pursuing it, look no further than Gary’s first book “Why Now is the Time to Crush It!” Let his voice replace any negative messages on replay in your mind.

Where I struggle to verbally defend all the possibilities and income potential in this internet age, Gary has an uncanny ability to go even further and predict the future. Read his book and leave any fears of stepping out and taking the risk of starting behind.

The time is now.

Yes, the market may be far more saturated than it was almost 10 years ago when he wrote the book (pre-instagram and Pinterest). All that means is it will take a little more hustle to get noticed. If you have a passion for something, do not let a saturated market or hard work be your excuse. Sticking with your 9-5 is the by far the easy way out, and also the less satisfying of the two.

Crushing it! Shares the stories of entrepreneurs who have taken the message of “Crush it” and ran with it in their businesses. Whether they read it at the beginning of their journey or when they already had a viable business it induced a pivot and led to greater success.

Towards the end of the book, Gary breaks down each of the current social media platforms.  He also predicts the platform that will be next to gain a presence in most American’s daily lives.

Heck, even if you don’t have a good business idea, Gary proposes multiple hypothetical ones. I would bet he’s watching for somebody to make them happen.

Final Thoughts

It is NEVER too late to go after that thing you’ve been daydreaming about while you “put your time in” for the last 10, 20, or even 30+ years. So if you were thinking these books aren’t for you because you are too old to be taking risks on what you love, think again!

Read these books. Do the hard work to make your business dreams happen.  Enjoy the rest of your life both personally and professionally to the fullest.

We hope this review was helpful! Comment below any business development questions you may have or other similar topics you would like us to discuss. Lindsey mentioned a couple of other business development books we are loving in this post.

Do you have a desire to be your own boss? To fill a need in the marketplace? What business would you create it nothing was holding you back?